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Showing posts with the label WebsiteSecurity

Stop Losing Leads! Optimize Your Landing Page for Better Ads

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  Google has released a major update to its ad quality systems, highlighting the significance of landing page relevancy and navigability. For businesses, this upgrade emphasizes the need for high-quality, clear landing pages that are consistent with ad content. Therefore, collaborating with digital marketing firms will help businesses optimize landing pages effectively. Let's look at why Google made this change and how businesses can adapt to its shifting ad policy.   The Problem: Misleading Landing Pages One of the most disappointing experiences for visitors is clicking on a search ad and being sent to a website that does not fulfill their expectations. For example, a visitor searching for a company's login page clicks on an ad expecting to be sent straight to it but is instead directed to a promotional landing page. This will lead users to leave the site in frustration quickly.   This poor user experience raises bounce rates and reduces confidence in search a...
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How can you identify and mitigate cybersecurity risks on SEO?

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  Introduction There is no denying the fact that Search engine optimization (SEO) helps attract more visitors and boost your online presence. However, with more activity online, keeping your site safe from cyber threats is also important. Do you know that phishing is the most common cyber security threat businesses and individuals encounter? That’s where SEO services come into play. It includes cybersecurity measures to protect your site from hacking, data breaches, malware, and other risks. This post will explore the cybersecurity risks on SEO and how SEO helps mitigate cyber threats. Importance of secure website for SEO SEO isn’t just about improving content; it also helps keep a website secure. A secure site makes visitors and sea rch engines trust it more, leading to more activity on the site.  A well-protected website will rank higher in Google search results and attract more visitors. To keep your site secure, regularly update it, use security plugins, and create st...
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